New romance comedy Bros’ co-writer and actor Billy Eichner has addressed the film’s lacklustre opening weekend. In a series of tweets on Sunday, Eichner hinted that homophobia may be the reason behind the film’s subdued commercial success. Bros had been marketed as the “first homosexual romance comedy from a major studio starring a fully LGBTQ primary cast,” and made merely $4.8 million in its first three days at the US box office.
Its first weekend earnings were predicted to be between $8 million and $10 million. The $22 million dollar film Bros. opened to rave reviews and an A CinemaScore from its first-day visitors. Ross Bonaime dubbed it “one of the sexiest and funniest films of 2022” in his review. He stated, “Not only is Bros the first romantic comedy to include a primarily LGBTQ+ ensemble put out by a major studio, but it also quickly joins the ranks of the great rom-coms.” Eichner said on Twitter that he sneaked into a weekend showing of the film to an enthusiastic crowd. Some in the crowd were wiping away tears as they left, but they howled with amusement throughout. He gushed over the film’s enchantment, writing that he is “extremely proud of the movie.”
In addition, he disclosed that a theatre chain threatened to remove the film’s trailer “because of the LGBT material,” prompting Universal to intervene. A disheartening truth, according to Eichner’s article, is that “straight folks, especially in some regions of the country, just didn’t turn up for Bros.” He closed his thread by saying: Go watch BROS tonight, everyone, who isn’t a homophobic freak! The fun factor is through the roof! Seeing this narrative on the large screen is a rare and profound experience, especially for the LGBTQ community. This is one of my favourite films. FLY, BROTHERS!! Nicholas Stoller, director of Forgetting Sarah Marshall and the significantly raunchier Neighbors flicks, both directed and co-wrote Bros. Judd Apatow, who previously collaborated with Stoller on the comedies Forgetting Sarah Marshall, Get Him to the Greek, and The Five-Year Engagement serves as the film’s producer.
The lacklustre success of Bros. at the box office may be an indicator that, in this post-pandemic period, moviegoers have concluded that romantic comedies aren’t worth the hassle of going to the theatre to see. Luke Macfarlane, Monica Raymund, Dot-Marie Jones, Jim Rash, Ts Madison, Guillermo Daz, Guy Branum, Amanda Bearse, Bowen Yang, Miss Lawrence, Harvey Fierstein, Symone, Eve Lindley, D’Lo Srijaerajah, Benito Skinner, Peter Kim, Becca Blackwell, and Brock Ciarlelli are just some of the groundbreaking LGBTQ+ actors in the film. There are now screenings of Bros.
Synopsis
Bros is a smart, swoony, and heartfelt comedy about finding sex, love, and romance amidst the madness, and it comes from the ferocious comedic mind of Billy Eichner (Billy on the Street, 2019’s The Lion King, Difficult People, Impeachment: American Crime Story) and the hitmaking brilliance of filmmakers Nicholas Stoller (the Neighbors films, Forgetting Sarah Marshall) and Jud