SEO (search engine optimization), meta descriptions, and social media engagement may all be boosted with the use of well-chosen keywords for use in online marketing campaigns. Discovering the most searched-for terms right now can boost your campaign’s ROI.
Referring to Google’s Trending Topics
Open up https://trends.google.com in your preferred web browser. If you want current data on what people across the world are looking for online, Google Trends is a great resource. A number of resources on the site will help you discover what terms people are using to search. When looking at worldwide market share, “Facebook” is in the lead this year, followed by “YouTube” and “Amazon.” Wordle, another famous word game, is close behind.
With over 20 billion terms, Semrush’s database is a treasure trove of information regarding search trends.
What to Do When Your Ads Get Lots of Clicks
From a search engine’s point of view, common search terms and high-volume key phrases appear to be simple. You optimise for these phrases in both natural and paid searches to bring in as much relevant web traffic as possible. We should therefore shift our attention to the far more difficult challenge posed by controlling the long tail of search, correct?
Maximizing the potential of high-traffic keywords is, in fact, more difficult than it may first appear. Best practices and potential problems when using popular search phrases in ads:
EXTREMELY RARE and Extremely Pricey – Many individuals will likely share your interest in a frequently-searched keyword if you know that it receives many searches. There is a plethora of low-priced and free keyword research tools available, so anybody with access to the Internet may easily compile a list of keywords with which to compete.
THE MEANING OF SOME OVERLY GENERALIZED PHRASES IS DEBATEABLE Most of the time, a short key phrase is what is required for a term to receive a high amount of searches. In reality, many of Google’s most popular search terms may be understood in more than one way. When many people who use a certain search phrase are looking for something that is either somewhat related to or completely unrelated to, what you’re selling, it might be challenging to target that word (especially because you pay for each click). In an instant, the targeted traffic you were getting from your “high-volume term” began to dwindle.
When it comes to keyword lists, less is more. There is a lot of uncertainty and change in the long tail, although the most popular terms tend to be more consistent. Because of the stability of these keywords’ search counts, a search marketing strategy built around their acquisition might swiftly hit a traffic wall.
Saving Money on Common Search Terms
We frequently see that the most sought-after keywords also happen to be the most costly ones. This is due to the fact that, as we said, the terms that bring in the most visitors aren’t hidden. Your rivals are aware of them and are probably outbidding you for them. You should increase your Quality Score to decrease your PPC spend if you want your AdWords ad to rank for a competitive keyword.
There are only a handful of fundamentals at the heart of the Quality Score algorithm, and they all have to do with being relevant. Increasing the effectiveness of your keyword selection (while decreasing its price) requires that you:
BOOST YOUR CLICK-THROUGH RATE – To a large extent, your ad’s click-through rate (CTR) will determine your cost-per-click (CPC) because it is a major element in your Quality Score (CPC). Writing keyword-focused ad language that appeals to searchers on an emotional level and utilising as many ad extensions as possible, such as site link extensions, are tried and true methods for increasing CTR.
Make sure to optimise your landing pages on a regular basis. Landing pages need to be specific to the ad and keyword utilised. Searchers are more inclined to click on ads that are pertinent to their queries, and they are also more likely to convert if the landing page’s content is consistent with that of the ad they just clicked.