Money-making key phrases must, logically, be useful. In addition, worth is quantifiable in monetary terms. For search engine optimization (SEO), keyword research is a crucial part of any plan. Just that has a lot of moving parts. Here we have semantic keywords, long-tail keywords, and search intent.
Where to Look for High-Profit Search Engine Optimization Keywords
Finding profitable keywords requires focusing on customers who are actively looking to make a purchase. Those involved here are very clear on their goals, and they are actively seeking answers. Users who conduct more targeted searches are more likely to have commercial intent. Take my SEO for Beginners Bootcamp and read up on search intent here. Always begin your search for profitable keywords by defining your ideal customer. Unlike the more popular terms used by broad audiences, which can be useful for targeting specific audiences or segments of an audience, niche keywords are search words used by a specific audience (i.e., a niche audience).
Using niche keywords in search engine optimization, pay per click, and social media advertising can help your efforts yield better results. If you want to target or create content for a specific group of people, you should familiarise yourself with the common search terms they use. How can you expect that target audience to have faith in you if you can’t even use their language? There isn’t much of a distinction between long-tail keywords and niche keywords, with the exception that long-tail keywords can always be found that are simply a longer or less frequent version of a more popular, head term, & niche keywords would typically refer to terms belonging to topics that are genuinely not known or used by many people. When you zero in on a profitable niche, you’ll discover that the majority of the terms used and searched for in that area are long-tail keywords, even if they’re only one word.
Google’s Trending Topics
Using Google’s free tool, Google Trends, you may research the popularity of potential keywords for your business or field. As time goes on, Google Trends collects billions of search queries from people all around the world, which is the major benefit of utilising it. Examining search volume for indicators of emerging interests can help you anticipate consumer needs and tailor your content accordingly. Google Trends isn’t just helpful for seeing what people are currently looking for information on online. What will be trendy in the near future can also be predicted by this method. Find the terms that have a positive growth rate or the “Breakout” label next to them.
Keyword Research Tool
If you do have a Google Ads account, you may utilise Google’s Keyword Planner at no cost to discover search terms that your demographic is likely to use to locate your business. Using the keyword planner is as simple as entering a few words, choosing an exact or phrase match, and pressing enter. The tool will then display the number of times each keyword has been searched for on Google per month. The next step, after identifying some niche keywords, is to investigate the competition in the niche and then to begin developing content for the niche topics.
Similarweb
When it comes to search marketing data tools, Similarweb may be the best alternative to Google’s own offerings. More than 1 billion search terms from 190 different databases are included in its impressive database of search terms. Currently, no other competitive intelligence service offers coverage of that many countries. Professionals in the fields of digital marketing, search engine optimization, and affiliate marketing will find it an invaluable resource.
If you want to find profitable niche keywords, you need to sign up for an account and then use the Keyword Generator to research the topic of your choice. Click the link to view the monthly search volume and related keyword list for that topic. After that, you can investigate the hyperlinked suggestions for potential additional niche keywords.
OrbitalAds
If you want your Google Ads campaigns to be successful, you need to prioritise long-tail keywords, and OrbitalAds is the best automatic solution for doing so. OrbitalAds can analyse thousands of keywords in seconds, saving you time, and it can also find new terms to target as exact match keywords. You can add thousands of keywords all at once, and the system will use their semantic similarity to sort them into groups with the highest potential for conversion.
Ubersuggest
Lastly, Ubersuggest provides a free alternative to the premium keyword research features. Ubersuggest is not a feature-rich tool, but it does one thing very well: it provides you with keyword suggestions alongside key metrics. Ubersuggest offers a free 7-day trial period or three daily free searches for users to determine if their service is a good fit for their keyword research requirements.