The latest microtransaction in Pokémon GO, lure module boxes, is causing a stir among players due to its irregular pricing. When it comes to games like Pokemon Go, microtransactions have never been a popular feature, and now users have a new target in the seemingly random price of Lure Module Boxes. This isn’t the first time the game has had a problem with boxes. The game’s Cyber Week Boxes weren’t discounted just a few weeks ago, resulting in a backlash from gamers. It’s as though this problem constantly resurfacing.
Like many free-to-play games, Pokémon GO relies on in-game transactions to pay for its operations. Even though some people choose not to spend any money on the game, many others do so to achieve the benefits they desire more quickly or more effectively. It’s not uncommon for these purchases to be quite inexpensive, but they can quickly add up. Game microtransactions have been the subject of much debate, with even some government officials debating whether they should be regulated in the same way as gambling. Some of the in-game purchases, such as eggs, have been compared to loot boxes and gambling in this discourse. At least, for the most part, prices are consistent across the board, even though they may be overly high. However, things become complicated when prices vary from one participant to another.
An informal player survey on Reddit and a Dexerto report indicate that Lure Module Boxes are being sold at varied prices in the game store. Players from all across the world are debating the price and how it differs for this item that went on sale today. The prices range from 350 coins to 700 coins, with no explanation as to why some people pay more and others to pay less. This isn’t the first time that players have had differing experiences with something that should, in theory, be the same for everyone. Just a few months ago, the Meowth balloon event wasn’t showing up for some players.
Reddit shows that many gamers are upset with the seemingly arbitrary pricing of the box for each player. When comparing prices and in-game levels, posters appear to have no correlations. There is speculation that Niantic is conducting market research with the boxes, possibly to see what gamers think is a reasonable price. Even one player’s companion reported having a different price than they did in the same city. As of now, Niantic has not commented on the gap, making many feel aggrieved. If the Pokémon GO community is loud enough, the business may likely solve this issue as well, as they have in the past.
There have been several issues with the game, including microtransactions and the quality of seasonal event awards that some players have found to be lacking. A large number of gamers believe that introducing new boxes with variable pricing and no explanation is a sleight of hand. Niantic would be advised to address this issue as quickly as possible, lest it suddenly runs out of money from Pokémon GO.
