The mobile multiplayer battle arena Brawl Stars sponsored a real-world Squid Game event, which boosted the game’s popularity. Following the recent real-life Squid Game competition hosted by YouTuber MrBeast, mobile game sponsor Brawl Stars saw a significant increase in popularity and downloads. When the South Korean survival drama series was released on Netflix in September 2021, it took the world by storm, with its unique blend of graphic violence and social commentary attracting viewers from all over the world. Squid Game’s gauntlet of deadly challenges was recently recreated in real life by YouTuber and video game fan MrBeast, complete with a $456,000 cash prize as a reward.
Squid Game is a survival drama series created by South Korean film director Hwang Dong-hyuk in which players must participate in children’s games with a deadly twist. Innocent schoolyard games such as “red light, green light,” tug-of-war, and marbles are transformed into heinous life-or-death competitions, with losers mercilessly executed by mysterious masked attendants. Squid Game seeks to examine Hwang’s childhood experiences with class disparity and poverty, as impoverished participants are drawn into the bloody games with the promise of a large cash prize. While the hit Netflix series appears to be an ideal setting for a competitive multiplayer video game, no official interactive adaptation has been revealed. A playable Squid Game video game, on the other hand, has been created by independent developer Farwal and released on the indie game website itch.io.
MrBeast recently hosted a real-world version of Squid Game, and according to Sensor Tower, the event resulted in a significant increase in sales for sponsor Brawl Stars. Supercell’s multiplayer mobile battle arena game was first released in December of 2018. The game pits players against each other in a variety of game modes and includes a wide range of playable characters to choose from. While Brawl Stars has not been a particularly popular title, its sponsorship of MrBeast’s Squid Game recreation has significantly boosted its popularity. Brawl Stars has seen a 41% increase in worldwide downloads since the November 24 event, and in-game spending has reportedly increased by 54%. This attention, however, could also be attributed to the Brawl Stars World Finals competition, which began on November 26.
MrBeast recently hosted a real-world version of Squid Game, and according to Sensor Tower, the event resulted in a significant increase in sales for sponsor Brawl Stars. Supercell’s multiplayer mobile battle arena game was first released in December of 2018. The game pits players against each other in a variety of game modes and includes a wide range of playable characters to choose from. While Brawl Stars has not been a particularly popular title, its sponsorship of MrBeast’s Squid Game recreation has significantly boosted its popularity. Brawl Stars has seen a 41% increase in worldwide downloads since the November 24 event, and in-game spending has reportedly increased by 54%. This attention, however, could also be attributed to the Brawl Stars World Finals competition, which began on November 26.
